Simplex Media Group is a Canadian billboard advertising agency that plans, designs, and places billboard advertisements across Canada and the USA. From local billboard advertising in Toronto to national out-of-home campaigns, we put your brand in front of the right audience in the right locations.
Canada & USA · Local & National Placements
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Billboard advertising is one of the most powerful formats for building brand recognition and local awareness at scale. Unlike digital ads that can be skipped or blocked, a well-placed billboard advertisement is impossible to ignore. Drivers, pedestrians, and commuters see your message repeatedly, building the brand familiarity that makes every other marketing channel more effective.
The effectiveness of billboard advertising comes from consistent, unavoidable exposure. When your brand appears on a high-traffic route in your market, it becomes part of the daily landscape of your ideal customer — creating the kind of top-of-mind awareness that no digital campaign alone can replicate.
Book a free strategy callBillboard advertising is a form of out-of-home (OOH) advertising, placing large-format advertisement billboards in high-traffic public locations to reach consumers while they are on the go. Billboards are one of the oldest and most recognizable forms of mass-market advertising, evolving from static printed formats into today's digital billboard advertisements that can rotate multiple creatives and update in real time.
There are several distinct types of billboard advertisements available to advertisers today. Traditional static billboards display a single printed advertisement for the duration of a campaign period, offering continuous exposure at a fixed location. Digital billboard advertising displays rotating digital creatives across a network of screens, allowing multiple advertisers to share a high-traffic location and enabling dynamic creative updates without reprinting costs.
The core reason billboards are good for advertising is reach, frequency, and scale. A single well-placed billboard in a major urban corridor can generate millions of impressions per month. Unlike digital advertising, which competes for limited screen attention and can be blocked entirely, billboard advertisements are physically unavoidable. Commuters on a regular route will see the same billboard dozens or hundreds of times over the course of a campaign, creating the kind of repetitive brand exposure that builds genuine awareness.
Research on the effectiveness of billboard advertising consistently shows that out-of-home advertising increases the performance of digital campaigns running simultaneously. Brands appearing on both billboards and digital platforms see higher branded search volumes, stronger click-through rates, and improved conversion rates compared to digital-only campaigns. Billboard advertising works best not as a standalone channel, but as a brand-building layer that amplifies everything running beneath it.
Understanding billboard advertising sizes is an important part of planning your campaign. The most common formats in Canada are the bulletin (14 x 48 feet), the poster (12 x 25 feet), and the junior poster (6 x 12 feet). Digital billboard advertisements are typically displayed on 14 x 48 foot LED screens. Each size carries different visibility, reach, and cost implications. We'll recommend the right format for your campaign goals and budget during your free strategy call.
Billboard advertising costs in Canada vary significantly by market, format, location, and campaign duration. In major markets like Toronto and Montreal, billboard advertising costs typically range from $2,000 to $25,000 per four-week period for static placements, depending on traffic volume and visibility. Digital billboard advertising in Toronto runs at a premium given the density of the market. Smaller markets including Saskatoon, Halifax, and regional Ontario offer strong reach at substantially lower rates.
How much is billboard advertising? For businesses asking this question, the honest answer is that cost is closely tied to reach. A billboard on a major Toronto highway reaching 200,000+ impressions per day will cost more than a local poster in a neighbourhood market. Simplex works with your budget to identify the placements that deliver the strongest reach-to-cost ratio in your target market.
The advantages of billboard advertising are significant for businesses that want to build brand presence at scale. Billboards deliver mass reach in a specific geography, operate 24 hours a day, and generate impressions without requiring the audience to take any action. No clicking required, no algorithm to beat, no ad account to manage.
When coordinated with your digital campaigns, billboard advertising creates a full-funnel presence: your brand is seen on the billboard, recognized in the Google search results, and trusted when the Meta ad appears in the feed. The combination produces results that neither channel generates alone.
Start my billboard campaignEverything you need to know about billboard advertising in Canada and how Simplex plans and manages out-of-home campaigns.
We'll show you the best billboard advertising placements available in your market, what they cost, and how to coordinate them with your digital campaigns for maximum impact.